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Colombia

Designing pretty things, anyone can.Building concept, narrative and aesthetics: that's us.

Imagine you need open-heart surgery. You could choose a general practitioner or a cardiologist. Either one could technically do the job — but whose hands would you rather be in?

Made in Colombia
By the numbers

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Brands designed

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Followers across our social channels

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Industries

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Countries

Countries

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Years of experience

The team

The people who give every brand its shape.

Diego AgudeloCreative director & founder
Colombia
Mateo HernándezDesign director
Medellín
Melissa CamargoIdentity designer
Barranquilla
Andrés BarrientosIdentity designer
Pereira
Helen CristanchoMarketing & content strategist
Bogotá
Laura PuertaOperations & client experience coordinator
Cartago
Strategic allies
Valeria DavidBrand & intellectual property legal counsel
Bogotá
Grupo WAPAccounting & financial direction
Pereira
What we do

Brand strategy

Before we design, we define what the brand is and why it exists: purpose, values, positioning, competition, audience, and ideal customer. From there come the manifesto, tone of voice, personality, and tagline — the argument that supports every visual decision that follows.

Naming

We build the name from conceptual territory, not a brainstorm. We evaluate alternatives, verify viability, and deliver a name that's grounded and ready to be defended in front of a partner, an investor, or a lawyer.

Trademark registration

A name that isn't registered isn't yours — it's borrowed. We accompany the registration and protection process before the relevant authority with legal counsel specialized in intellectual property, so what we build is legally yours.

Visual identity

We design the full system: primary and secondary logotype, icon mark, color palette, typefaces, and supporting graphic elements. We don't deliver a logo; we deliver a system with defined rules, margins, versions, and uses.

Brand manual

We document the entire system so the brand gets applied correctly even when you're not in the room. Includes logo construction, correct and incorrect uses, HEX, RGB and CMYK color codes, typefaces, editable files, and the full strategy in a PDF.

Applications & collateral

We bring the brand into the real world: stationery, packaging, social pieces, flyers, banners, and applications on walls and structures. Designing the brand and applying it are two different crafts; we answer for both.

Space architecture & design

A brand is also inhabited. We design stores, offices, and commercial spaces where the identity isn't a sign bolted to the wall, but the logic the place is built on: materials, flow, light, and detail.

Audiovisual production & editing

We travel to shoot. Content tours in Medellín, Cali, and Bogotá with direction, filming, and editing of brand material, on monthly or quarterly plans with fixed shoot dates. If you already have the footage, we handle just the editing: cut, pacing, color, and motion, all aligned to your identity.

Post-delivery support

The project doesn't end at delivery. A bank of hours stays available for a full year to resolve questions about correct brand use, review third-party pieces, and correct course before things go off track.

1:1 advisory sessions

A direct session with the creative director to resolve one specific brand decision. You leave with judgment to decide, not a proposal on top.

El que es, anda con los que son.

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